Majority of Brits unaware of switch to Digital TV
A survey conducted by consumer rights advocacy group Which? has determined that a great majority of televiewers in the UK are unaware of the impending switch to DTV.
Four in ten Britons do not know that the analogue signal will be switched off sometime between 2008 and 2012. Also, only seven per cent of respondents knew what was happening in their area.
This outcome is despite the UK’s having the greatest uptake of digital-ready television sets in the world, with about 70% of households having a compatible unit. However, the status quo is still with most households receiving analogue television signals. This is likely due to the fact that one can only receive digital broadcasts with a set-top box or a digital cable subscription.
I, for one, would think that the average consumer could care less about whether his/her television signal is digital or analogue. What matters to most people is that they get any television signal at all, and that they get good programming. So at this time, unless you’re a TV geek, you’re not likely to appreciate the difference. That is, until high-definition TV services kick in (and providers are abou to start in a few months, with some launching services next week). When digital gives you something more, you’re bound to go for it.