Youth Prefer the Internet
A survey by British media and telecommunications regulator Ofcom has determined that young people are increasingly turning towards the Internet for multimedia needs, thus effectively lessening television viewing.
The young are abandoning television and radio in favour of the Internet, a survey has found.
The ‘networked generation’ - those aged 16 to 24 - are increasingly turning to the Internet for entertainment and information, said communications regulator Ofcom.
It found that they spend one hour fewer per day watching television on average than other viewers. And they are shifting away from terrestrial TV, spending only 58 per cent of their viewing time watching the five channels.
With downloadable and streaming content available from popular websites such as YouTube and iTunes, the Internet is making access to hard-to-find, niche, or off-time content easy. Particularly with today’s busy lifestyles, there is a preference for time-shifting. Hence, people–young, active individuals in particular–would rather consume content when and where they want it, not having to wait for television schedules and content with commercials.
This should make those in the broadcast business think of alternative business models, such as pay-per-view via the Internet or ad support in Web video, for instance.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
|