TiVo and DirecTV extend deal
Satellite provider DirecTV and PVR-manufacturer TiVo extend their commercial agreement for three years.
The agreement will allow existing DirecTV customers using the TiVo digital video recorder to continue to receive maintenance and support from DirecTV. As part of the agreement, TiVo and DirecTV also said they wouldn’t sue each other over patent rights.
News, though, is that TiVo is on the losing end of the deal, as DirecTV is not likely to license any TiVo-owned material. Also, TiVo’s DirecTV customer base is dwindling at a rapid rate. Pretty soon, I would think PVRs would be best coupled with Video-on-Demand systems, and not to store/record pre-programmed cable/satellite shows like with TiVo’s present deal with DirecTV. A new business model and concept is needed, perhaps?
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