Philippine Market Shifting Towards Large-Screen Flat-Panel TVs
Contrast: affluence in the face of
a struggling economy.
According to a news report by inq7.net, the Philippine market is getting ripe for the picking for flat-panel TV manufacturers and retailers.
For now, though, the demand and interest for flat panel TVs is still limited within the upper income classes who prefer–and have the means–to bring the theatre experience home into their living rooms.
“These buyers want to recreate theater experience. They watch DVDs on their TVs or they like to play video games in large screens. Some TVs are also used as both a TV and a computer monitor, which is a better option than having two separate screens,” Lim said.
… Put of the 200 respondents, 187 are wishing to buy large screen TVs while 69 of that are already planning to buy.
… Prices of LCD and plasma TVs have declined nearly half their price since these were introduced in the country several years back. From about 400,000 pesos ($ 7,500), LCD or plasma TVs larger than 40 inches now cost between 150,000 pesos (and 250,000 pesos (between $ 2,800 and $ 4,700).
While the market is not as mature as more developed countries in the West and likewise in Asia, this is a good sign, since people with relatively higher disposable income are opting to spend on good audio-visual equipment. This could be an indication tha they expect better times ahead.
One concern, though, is the absence of any legal provisions requiring networks to switch to purely digital signals in the future, nor are there any moves at present to implement video-on-demand or Internet-based television (IPTV).
Still, this is a good start.
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