IPTV to Surge by 2010
Analysis by research firm eMarketer suggests that IPTV has the potential to shake up the broadcast television and Web-based video industries, but still has a long way to go. At present, IPTV isn’t much of a threat, with about 300,000 subscribers in the United States as of 2005. This figure could go up to 8.7 million by 2010, the study says.
According to IPTV: The Global Picture (via Media Post Publications),
“While the first incarnations of IPTV in the U.S. are likely to be extremely underwhelming, this should not undermine the long-term potential of IPTV,” states the report, by senior analyst Ben Macklin. “The combination of high-quality video content (both user-generated and professionally produced) with the search and retrieve capability of the Web has the potential to radically disrupt the existing TV model,” noting that this effect is already being seen from other video-content distribution models online.
eMarketer estimated that the number of IPTV-capable households worldwide will climb to 139 million in 2010, up from just 14 million last year.
IPTV is defined as a television system whereby digital content is delivered via a network infrastructure. IPTV is often delivered in conjunction with Video-on-Demand (VOD) and other non-television services such as Voice-over-IP and other Internet services like Web and email. While IPTV is still in its infancy today, the widespread residential uptake of broadband Internet has paved the way for IPTV to be a viable (and inexpensive) solution in the future.
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