Broadband Content on This Year’s Emmy Awards
The organizers of the Emmy awards–or more accurately, the Academy of Television Arts & Sciences Interactive Media Peer Group–have signified that they have started to include online, interactive content on their roster of nominees. This is great news for independent content producers and developers, as inclusion in the Emmys would give some sort of legitimacy to the medium, not only being confined to the geek and tech subscultures, but now raised to the mainstream status.
The announcements of the finalists represent the growing connection between television and interactive capabilities.
“This is monumental–that any TV distribution over broadband will now be eligible across all categories for the Primetime Emmys” … content created exclusively for the broadband platform now can compete against network content.
Finalists in the category of enhanced or interactive programming include AOL Music On Demand from AOL/Time Warner Cable/Zetools, CNN Enhanced, DirecTV Interactive Sports, and TiVo service.
The winners of this year’s Emmy Awards will be announced on July 26th, and shall be awarded on August 19th. While it’s still more of the established media outfits that are included in this year’s list of nominees, we do hope that independent producers and creators would also get the chance at being recognized for their new media/internet-television efforts.
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