Sony to Stay Strong with New LCD TVs
Sony Corporation expects its newly-introduced light crystal display (LCD) televisions to help it continue to be a leading brand in the consumer electronics market.
Nine LCD televisions, classified under the brandname Bravia, are the first range of products that are expected to overtake cathode ray tube (CRT) televisions and compete with plasma televisions in popularity within the next few years.
Bravia is seen as the product line that bridges the gap between Sony’s CRT line called Wega and its rear projection systems called Grand Wega.
The company’s Home Electronics Network Company division senior vice-president and president of the television group, Makoto Kogure, said that LCD televisions are currently dominating sales in Japan and Europe.
The LCD televisions were developed in collaboration with Samsung, though like Sony, the Korean electronics giant also has its own line of LCD TVs.
The company is serious about LCD televisions’ presence in the market in the future, and for that, set up a high-technology factory in Inazawa, near Nagoya, to produce only Bravia products.
Currently, about 15,000 units roll out of the production plant each day. In the future, it plans to manufacture Bravia in Barcelona, Shanghai, Mexico and Malaysia.
Prices for the Bravia line will range from US$800 to US$5,000.
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Sad that Sony will discontinue CRT’s. You cannot beat the resolution of a CRT. LCD, and Plasma are ok, but only at a distance. Even in HD, the CRT should be king.
Comment by Mike — March 16, 2006 @ 2:26 pm